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SpiTrack

SPiTrack App
 

The transit app works together with its own SpiTrack virtual or physical passcard. The app has a feature of real-time bus tracking location, managing financial transactions, and a Point Collection feature.

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Problem

  • Traffic congestion and pollution are growing problems due to the overuse of personal cars. To encourage more people to use public transit, we propose an app that not only provides real-time information on public transportation but also encourages people to use it more often with incentives from our Point Collection feature.

Solution

  • Trackable bus location so people know where the bus is and the arrival time.

  • The community feature notifies your peer network that you arrive destination safely. 

  • Virtual passcard on the smartphone. 

  • Point Collection Feature that is exchangeable for a reward to encourage people to use public transportation.

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My role

  • Creating name

  • Selecting colour theme

  • Conducting interview

  • Designing onboard interface

  • Proposing a Point Collection feature.

Duration

2 weeks​

Research

We did the interview with the potential users, here is the summary of the result

  • Everyone uses the public transit  

  • Everyone lives in Vancouver, most in Burnaby 

  • Most of the problems are a late arrival, some feel insecure when traveling at night.

  • There are some interesting facts that people who are from Japan and South Korea feel their passcard in their home countries is smarter than in Vancouver. 

Target User
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Name :

Age :               

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Natasa Kasım is a student studying in Vancouver. She has a class in the evening from Monday to Thursday. She feels insecure every time she goes home by bus at night. By the way, she likes to use public transport because it's convenient.  

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Natasa Kasim

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Name :

Age :               

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Tim Howton is a junior developer and uses a public bus to commute every day. Sometimes the bus is delayed causing him late for work and miss the appointment with customers. He usually uses Uber if he has to go somewhere at night and he never take a bus. 

 

Tim Howton

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User flow

1)

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7)

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2)

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8)

3)

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9)

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4)

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10)

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5)

6)

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Sketch
Wireframe (Lo-Fi)
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Wireframe (Hi-Fi)
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Prototype

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  • User task

    • Task 1: Please issue the new compass card, top up $100 which pay by credit card, and add your compass card to your Apple Wallet

    • Task 2: You already have an account, now you want to add your new regular commute to the calendar menu

    • Task 3: Check out all the menus and go to redeem the movie ticket reward. 

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  • Insight  

    • The users comment that the app is very useful but a bit confusing and overwhelming to use because there are many features.

    • Many users like the rewarding incentive of the Point Collection feature. 

Usability Testing
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